Blog consistency versus blog quality

“If you want your blog to be successful, you have to be consistent.”

“For blog success, you have to blog frequently and consistently.”

“Consistency will make your blog successful.”

Does this sound familiar to you? It’s familiar to me. It’s so familiar, if I read it again, I might just throw up in my mouth a little.

Does consistency really matter? Sure, it’s nice for the readers to know they’ll have a blog from you once a week, every other day, whatever. But if that daily post is a couple words of fluff, what’s the point?

I can post every day. Yeah. I can schedule one cute cat video per day. But is that what you’re here for?

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